Monday, March 29, 2010

Made to Stick

In their book, Made to Stick, brothers Chip and Dan Heath reveal why some ideas stick and others die--and they follow their own advice as writers of the book! If you want your message/ideas to stick, make sure they embrace six concepts:
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories

I know the Heath Brothers would give "Headed for Trouble" (last post) their Good Housekeeping Seal of Approval! And I give Made to Stick my seal of approval, too.

My other favorite story in the book, The World's Shortest Stories, is called IN THE GARDEN and was submitted by Hope A. Torres. She wrote this long before the book Made to Stick was written, but she knew what makes a good story. Here's IN THE GARDEN:

Standing there in the garden, she saw him running toward her.
"Tina! My Flower! The love of my life!"
He'd said it at last.
"Oh Tom!"
"Tina, my flower!"
"Oh, Tom! I love you, too!"
Tom reached her, knelt down, and quickly pushed her aside.
"My flower" You were standing on my prize-winning rose!"


  1. I really like those six, simple, yet complex criteria and then, embodied in the story.

  2. It's the unexpected that clinches the deal.

    Straight From Hel